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Have you settled on a logo for your startup yet? That decision seems like a small one — a quick thing to simply check off the to-do list! — but it’s actually a pretty big undertaking. Startup logos, while often tiny, can make a huge impact on the success or failure of your company. That one tiny little image will be used everywhere — from iPhone tiles to your letterhead to packaging for physical products to swag. With that much real estate, a bad logo can do some serious damage.

But, how do you know what a bad startup logo looks like? Surely logo design is at least a little bit subjective! Perhaps, like the famous Supreme Court justice quote about pornography, you know it when you see it. However, even within the spectrum of subjectivity, t...

Of the many, many things that can be extremely confusing for a startup founder, how to assign startup stock options is undoubtedly near the top of the list. Stocks are a whole world unto themselves, complete with new vocabulary, confusing math, and complicated issues to consider.

If you're not already an expert in finance, chances are you're scratching your head and going “Huh?” while simultaneously trying to make it look like you definitely know what you're doing.

But have no fear! This is your very simple, “how to assign startup stock options” 101 primer. I've reached out to startup founders and financial experts to figure out how this all works.

Consider this your first step — and then consider buying some time with a financial expert ...