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We can all agree that bringing qualified customers to a new website is no easy feat. To add to that, most of your customers won’t be willing to pull out their credit card the first time that they reach your site.

Yeah, we know. It sucks to hear, especially since half of the people who stumble upon your site probably won’t come back for a second visit.

So how do you actually sell to these online customers?

Well, you don’t.

You give them insane amounts of value for free and make it easy for them to buy when they’re ready.

That’s right. The days of bombarding your potential customers with sales tactics and TV commercials are coming to a close. The secret to winning customers is to offer them exactly what they’re looking for when they act...

H ave you ever taken a quiz to find out what Disney Princess you are? Or clicked on a listicle on Buzzfeed promoted by [insert brand here]?

If so: Congratulations. You’re a human being.

You’ve also been on the receiving end of one of the most formative marketing trends of the 21st century: content marketing.

Content marketing isn’t exactly new – it’s been sweeping the marketing landscape for a decade or more now. “Content is king” the headlines proclaim – and for good reason. From blog posts and infographics to Youtube channels and branded podcasts, brands today are tapping into an ever-expanding toolbox of tactics and storytelling techniques to get their message across.

But, what about the plan behind the substance? What is it ...

Startups often adopt a sprinter’s mentality. They want to get as far ahead as possible in as little time as necessary. Progress is measured in terms of growth, profitability, and revenue, but there’s a big difference between generating revenue and driving actual value. Just because a company is growing doesn’t mean it’s actually becoming a greater asset. It’s just a larger version of its previous self.

To boost your company’s value, I recommend creating a startup exit strategy as part of your startup’s overall business plan. You may be thinking, “I’m not ready to sell!” But hear me out.

All business owners should be taking steps from day one that will determine how profitable thei...

Question: How can I distinguish my startup Pricing Strategy from a lower-priced competitor?

Can’t figure out how to beat your lower-priced competitors? Don’t let predatory competitor pricing strategy destroy your business.

The answers below are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners.

1. Specialize Further

There’s one thing a client will always privilege over low cost, and that is specialization. If a client has the choice between a cheap offer and an offer that is specifically geared towards them, they will choose the latter nine times out of 10. Find a way to tailor your product or service to sub-groups of customers. You can still...

A “go to market strategy” outlines how your startup plans to deliver your product to your customer. While similar to a business plan, a go to market strategy is narrower in scope. A business plan covers everything about the business, while go to market strategy zeros in on exactly how your startup will deliver a product or service to your customer.

How to create a “go to market strategy”

Define Your Product

This one might seem painfully obvious, but you have to know what you’re selling before you can sell it. With that in mind, take a little time to clearly define your product before you dive into the rest of your go to market strategy. You need to be able to say exactly what the product is as well as what it does.

G...