Forums Search

What happens when our main customer becomes our investor?

This is fundamentally the rabbit hole that nearly every startup goes down when fundraising. At some point, we start to realize that we're no longer building a startup for the needs of our customers; we're building it for the perceived needs of our next investors.

At any given time, our startup needs vastly more cash than we have, so we're always looking for the shortest path toward filling that gap. The very nature of investor capital is that it comes dramatically before customer capital (revenue), so in most cases, our early "customer," as it relates to cash, is an investor.

So what happens? Our investors become who we're building the company for.

We Optimize for Their Needs First

T...

Startup investors are incredibly useful experts — on investing in startups.

The problem for us Founders is when we start taking their expertise on building startups as gospel, and worse, start pivoting based on their feedback versus our own decisions.

This stems from the fact that as Founders, we don't really have a lot of data points or experience when it comes to the qualifications of investors. We tend to think that since they invest in startups, they must be experts in how startups operate.

Investors are not Fortune Tellers

One of my favorite indulgences is listening to an investor who has been thinking about my business for 60 seconds tell me what the future of my business will be. I will always politely listen (you never know what you...

Businesses need to be able to access capital for growth and stability, which is why understanding the different approaches to raising funds is essential. This blog post provides an in-depth guide on analyzing, comparing, and applying various methods of obtaining funding so that companies have the ample financial resources they require.

Short Summary

• Understanding the importance of capital raising and different methods available to businesses.

• Evaluating pros & cons of equity financing vs debt financing, as well as innovative strategies such as crowdfunding, peer-to-peer lending, and strategic partnerships.

• Attracting investors by crafting a compelling pitch, building a strong network & demonstrating past successes. Plus preparing for ca...

Many entrepreneurs have looked to mentors as a way of finding guidance and support for their startups. With the right startup mentor by your side, you can avoid pitfalls and navigate toward success. This blog post will provide strategies on how to find such perfect mentors who could take your startup journey up another notch!

Short Summary

• Gain invaluable knowledge and experience from a startup mentor to help your business succeed.

• Network, attend events, use online platforms & leverage personal connections to find the perfect mentor for you.

• Build meaningful relationships based on trust and understanding for a successful mentorship journey.

The Importance of Startup Mentors

Having access to the cumulative experience and expertise of many bus...

In today's fast-paced world of startups, securing adequate funding is crucial to success. Entrepreneurs must navigate a myriad of funding stages, each presenting its own set of challenges and opportunities. With this comprehensive guide to different stages of funding for startups, you'll gain a deeper understanding of the startup funding stage and landscape, enabling you to make informed decisions and ultimately fuel your venture's growth.

Short Summary

• Understanding startup funding stages is essential for successful resource acquisition.

• Pre-seed, seed, series A to C financing and an IPO are common investment options available to startups.

• Preparation including a business plan and pitch presentation as well as due diligence research are key el...

When is our ego an asset and when is it our greatest enemy?

The startup world is loaded with big egos, and if we're being honest, it kind of needs to be. We operate in one of the most insecure environments there is, where everyone is creating something out of nothing and hoping that next week they can simply make payroll. Without a little overconfidence, that's not an easy path to follow.

But that same overconfidence, when it's just pure ego, can also be our downfall. There's a point where we're no longer just confident, we're actually starting to lose our self-awareness altogether, and that's a dangerous spot. Many Founders don't even see it happening.

We Treat Assumptions like Facts

Early in our startups, we're forced to make a lot of big...

Venture-funded startups grow way beyond their means because they have to.

Time and time again we get asked by (typically bootstrapped) Founders about why in the hell venture-funded startups love that so-called "fake growth."

You've seen this before, when a new startup raises gobs of venture capital, hires hundreds of new people, burns through tens of millions of dollars (or more!), and then later on has to crash and burn the whole thing because it never actually made any money.

From the outside, it seems insane. What Founders don't realize is that this whole "fake growth strategy" isn't just some bizarre misstep - it's an actual playbook. We look at stories like WeWork and ask "How could anyone let that happen?" Well, it turns out, there's...

As a startup, customer acquisition is essential for success. It requires careful planning and execution to ensure that your efforts are successful and cost-effective. In this introduction, we will explore key topics such as building relationships with potential customers, tracking success metrics, leveraging digital marketing channels, testing different campaigns, and more. With the right strategies in place, customer acquisition can be an exciting opportunity for startups to grow their customer base and expand their business.

Overview of customer acquisition for startups

Why Customer Acquisition Matters for Startups

Customer acquisition for startups is an incredibly important process that can mean the difference between success and failure. A...

As a founder or leader in a startup, it's easy to get caught up in the day-to-day grind of running your business. But if you want to achieve real success, it's important to take a step back and consider the bigger picture.

In his essay "Growth," Paul Graham argues that the most successful startups tend to be those that focus on rapid growth.

But what does it mean to have a "growth mindset"? Simply put, it's the belief that your company can and should grow quickly, and the willingness to take on new challenges and opportunities as they arise.

This means being open to trying new things, even if they come with a risk of failure. It means embracing change and constantly seeking out ways to improve and expand your business.

Company Culture: A Key Dr...

It is difficult to predict the specific types of startups that will be most successful in 2023, as the success of a startup can depend on a variety of factors such as market demand, competition, and the unique value proposition of the business.

However, here are 20 business ideas to start the brainstorming process:

1 - Virtual events platform

Virtual events, such as conferences, trade shows, and workshops, have become increasingly popular in recent years due to the rise of remote work and the convenience of participating in events online. A virtual events platform could be a successful startup business model for a number of reasons:

Market demand:

There is a growing demand for virtual events as more organizations look for ways to host events onl...