Forums Search

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch 

• Part 2 - Market Size 

• Part 3 - Revenue Model 

• Part 4 - Operating Model 

• Part 5 - Customer Definition 

• Part 6 - Customer Acquisition (←YOU ARE HERE 😀)

• Part 7 - Funding 

• Part 8 - Key Pitch Assets 

• Part 9 - Traction 

Phase Four - Investor Outreach

Let’s dive in!

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.

What does a...

Running a startup is a ton of work as a solo Founder, so much so that many Founders find themselves at a loss trying to get everything done. For those that are non-technical, this proves to be a challenge, as coding is essential in this day and age, so bringing on a technical co-founder is a must. This is also true for technical Founders missing the mark on the creative front, so it's no surprise that one of the most searched terms on the internet is "finding a cofounder."

It seems like it should be easy — find a co-founder (or more) that aligns with your startup idea, mission, and has the complementary skills to do all the things you don't know how to — but it's not that simple. Finding the right co-founder is a complex combination of ...

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch 

• Part 2 - Market Size 

• Part 3 - Revenue Model 

• Part 4 - Operating Model 

• Part 5 - Customer Definition 

• Part 6 - Customer Acquisition 

• Part 7 - Funding 

• Part 8 - Key Pitch Assets 

• Part 9 - Traction ( ←YOU ARE HERE 😀)

Phase Four - Investor Outreach

Let’s dive in!

Startup Traction is your opportunity to tell investors how far you've taken the business up until this point. Just having a great idea is wonderful, but generating traction is what truly differentiates you from the pack. Especially in the early days, the only thing better than trac...

The only guarantee as a startup Founder is that we are going to be wrong — all the time.

Like, really, really wrong. We're going to be wrong about who we hire, what product decisions we make... hell, our entire startup idea is going to be a steaming pile of dung.

But guess what? That's OK.

Where we blow this up for ourselves is thinking that we have to have the right answer for every aspect of our startup. Of course, we want to get to the right answer, but the likelihood that we're going to "know it" from scratch is pretty much zero. Even if we do, we just got lucky.

The Business Idea is Wrong

Somehow we've built this mythology that great Founders have these "stroke of genius" ideas right out of the gates, and all they do from there is j...

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch 

• Part 2 - Market Size 

• Part 3 - Revenue Model 

• Part 4 - Operating Model 

• Part 5 - Customer Definition 

• Part 6 - Customer Acquisition 

• Part 7 - Funding 

• Part 8 - Key Pitch Assets ( ←YOU ARE HERE 😀)

• Part 9 - Traction 

Phase Four - Investor Outreach

Let's dive in!

Our investor pitch deck is just one of a handful of assets we need to have prepared for potential investors. A compelling startup pitch deck is just part of the package — if we're going to raise money and impress investors we'll need to prepare everything from our elevator pitch to our ...

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch 

• Part 2 - Market Size 

• Part 3 - Revenue Model 

• Part 4 - Operating Model 

• Part 5 - Customer Definition 

• Part 6 - Customer Acquisition 

• Part 7 - Funding ( ←YOU ARE HERE 😀)

• Part 8 - Key Pitch Assets 

• Part 9 - Traction 

Phase Four - Investor Outreach

Welcome to part 7 of “The Pitch” — where we look at the funding ask section of our pitch deck or plan and how to get potential investors excited about our business idea.

Let’s dive in!

The real purpose of our pitch deck.

Most business plans and pitch decks are a long preamble to one question - will you...

Conventional wisdom advocates the concept of ‘all hands support’ — getting everyone from the CEO to the lowliest intern supporting customers so the entire team understands the customer’s problems. It’s a great goal, but is there a downside? What if your dev team starts spending much more time than usual on support and it eventually starts impacting your business?

Our Churn Issue

Around January 2015, we noticed an unusual increase in customer churn. A user churn rate of 3.9% had increased to 7% in just a couple of weeks.

We’re a revenue transparent company, so yes — these are our real numbers.

And it didn’t stop there. Over the next couple of months, our user churn slowly increased to a peak of 9.8%! This was alarming, so we decided to go a...

Starting a company is downright difficult and anyone that has done it before will tell you that is an understatement. What they also might mention is in our day and age, Founders don't have to jump off the proverbial cliff head first without a parachute anymore.

The world of podcasting has opened a door into the minds and experiences of many thought leaders and seasoned Founders that offer a "tell-all" experience into their startup-building journey. It's like getting first-hand mentorship without paying a dime, and with the number of entrepreneur podcasts increasing in recent years, there's no shortage of information to take advantage of.

For startup founders embarking on the entrepreneurial journey for the first time, or even for the serial ...

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

• Part 1 - Anatomy of a Pitch 

• Part 2 - Market Size 

• Part 3 - Revenue Model 

• Part 4 - Operating Model 

• Part 5 - Customer Definition ( ←YOU ARE HERE 😀)

• Part 6 - Customer Acquisition 

• Part 7 - Funding 

• Part 8 - Key Pitch Assets 

• Part 9 - Traction 

Phase Four - Investor Outreach

Let’s dive in!

A company in the early growth stages should concentrate its efforts on a particular segment of customers whose needs most closely match that of their best current customers and not a broad universe of prospects for expansion.

Customer segmentation works for companies that started yesterd...

Why does it Matter?

The financials slide in our pitch deck takes our own financial projections and consolidates them into our most key metrics that potential investors care about.

Most pitch deck financial projections wind up being incredibly hard for potential investors to understand, so we're going to provide you with a killer financial projections slide template that's easy to use and will impress investors.

Key Metrics Potential Investors Want

We always build our financial projections slides in our pitch deck backward from what questions investors have.

That way, the financials slide is only covering exactly what a potential investor wants to see — and no more!

"What are the pro forma financial projections?"

Our "pro formas" are really just a ...