In 2002, I designed my first user interface while studying Systems Engineering. Since then, I have been OBSESSED with designing technology for people. After college, I set out on a mission to be successful in Silicon Valley & the startup world. Even with epic persistence and a graduate degree from UC Berkeley, I felt I was unable to succeed. Everyone around me was building tech for tech’s sake. I hoped people’s care for other people in designing the future would increase; instead, we’re still following advice from an industry that accepts a 90% failure rate.

In the past 15 years, I “leaned in.” I confronted difficult & challenging situations until I secured my seat at the table. I was lucky to rely heavily on my engineering degree, but I know there are brilliant innovators out there that do not have the same luxury. To you, I offer a well-engineered practical guide to the impact only you can achieve.