Innovative problem solver. Helping businesses move at the speed of social media and social responsibility. 3rd generation entrepreneur.
I'd be wary of jumping on the content marketing bandwagon and of copying others. If what you want is word of mouth then you have to give people reasons to say thank you and wow before you can get them to say yes to your calls to action which need to be clear. Content should be timely and relevant to people's needs wants and interests whilst hilighting the expertise and passion that backs up your brand promise. This makes for word of mouth within relevant circles.
If people are saying they would pay then ask them to. The question is what are you offering in the paid version that they can't get for free and is it worth paying for. You don't want it too look like a cash grab. You also want to make sure you're not asking people to be the first at the party so make sure you have some key members signed up and active first. Consider giving them free access if it means others will buy in
Do you have a niche? What makes you different than all the other options in the market? Where are your sales coming from right now? Social media is good for lead generation if you're listening properly. The key is to generate thank you'd and wows so you can get yeses when you put out a call to action.