Carlos MoraesDigital Marketing Consultant
Bio

Digital Marketing Consultant experienced in helping businesses increase market authority and revenue by optimising Sales Funnels, SEO, Copywriting and Social Media strategies. "Learning" is an endless journey, so I'm constantly "studying" via blogs, podcasts and premium courses hosted by top world-class professionals (such as Frank Kern). That way I always have new strategies to test and evaluate what works best for me and my clients. Just give me a call on any of below subjects and you won't be disappointed with the results: • Highly Targeted Lead Generation Let's build a marketing campaign to attract ONLY your ideal prospects, who really need your help and CAN afford your price. • Behavioural Direct Response Marketing I can help you structuring sequences of ads and e-mails which are dynamically adapted to prospects behaviour along the funnel. • Inbound marketing (through SEO, SEM, Copywriting and Social Media management) • Automatic synchronization between e-commerce website, Facebook shop and dynamic ads;



Recent Answers


Hi. Content marketing to ecommerce is definitely something to care about. Just have in mind it won't bring you immediate results such as your Facebook Ads campaign.

I have experience with dropshipping businesses, and regarding the SEO content writing, you can already have great results by writing great descriptions on each product category (since it would be too laborious to have extended descriptions on each product page).

Another important thing is to have backlinks. This is the #1 Google ranking factor. Get in contact with influencers in your niche and offer them affiliate commissions or whatever it is in exchange of a product review or any mentions that point links to your website.

Just give me a call and I can guide you not only on the SEO strategies but also with the overall marketing plan.

Regards,
Carlos.


Hi. You can start with the toaster ovens reviews, then expand to related topics. Just figure out what else might be interesting to your public and that can bring you affiliate commissions.

I am a toast/bread lover myself, so I would be very interested in content and product reviews about:
- Bread machines;
- Bread recipes;
- Spread recipes;
- Bread boxes;
- Bread knives;
- Cheese.

Also, just have in mind that Amazon will actually pay you a commission for whatever the referred visitors buy within 24 hours after they've clicked your affiliate link. By the way, this timeframe is extended to 90 days for the products they add to cart within the initial 24 hours.

You can even sell a course and/or ebook teaching how to make bread or practical meals involving bread/toast as the base ingredient, or how to harmonise different types of bread/toast with the main course etc.

As you can see, bread and toast are already a quite broad micro-niche with lots of opportunities.

A few reasons why I don't recommend you to start with something as broad as the whole kitchen:

1. The more generic, the more competition.

2. It doesn't really engage people to a new blog/YouTube channel. I mean, if you talk about toast in the 1st video and then bread in the second, your audience will be more engaged than if you talk about toast and then freezers (what doesn't mean you should not expand after building a following).

Also, it is good to have a marketing plan in order to figure out the most effective steps to follow to grow your channel/blog as fast and profitable as possible.

Give me a call and I can give you the proper guidance.

Regards,
Carlos.


Hi. I can build automated email marketing campaigns for you if you want to. Just book a call and we can set it up.


Hi. There are several proven approaches you can test to see what is more effective to your specific public. I can elaborate them better after getting some further details about your marketing strategy.

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1. Turn subscribers into affiliates
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Just offer a discount or any other benefit which your subscribers would appreciate. Such tracking is easy to do with affiliate ready-made tools.

This strategy is very powerful. A good example is the Dropbox case: they grew 3900% in 15 months mainly by giving extra free space to their affiliates and referred users.

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2. Are you using lead magnets?
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Whichever is the medium you are reaching your potential subscribers, make sure to tease them properly, by giving a freebie (PDF, webinar or whatever) in exchange to their precious emails.

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3. How exactly is your free content?
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Either it is a lead magnet, blog article, video, each piece of free content you provide has 3 purposes:
1) To provide value to the prospect.
2) To establish your authority.
3) To drive prospects towards action.

Just think about the biggest immediate problem your ideal prospects might have, mapping out ONE thing they must do to solve it.

Remember to put your focus solely on that one thing, being as specific as possible. In the end, promote your paid subscription.

Then make several freebies like this covering different topics.

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4. Paid advertising
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I would recommend you to run ads targeting prospects with specific job titles and/or from specific industries etc, on LinkedIn and Facebook.

Yes, I said Facebook. I know top millionaire professionals reaching 7-figure serious clients with Facebook Ads with great success (best example I know: Frank Kern).

You can run lead-generation ads, using lead magnets as I've described above.

---------------------------------
5. What about YouTube?
---------------------------------
Besides the high search volume within YouTube, their hosted videos have a high relevance on Google searches (especially because they are own by Google).

The main difference in the YouTube strategy is that your prospect will start the interaction seeing your content rather than first giving their email to then see the content. A workaround is to talk about the subject mentioning they can download a PDF with the framework to solve the problem. So when they click on the link in your video description you're gonna collect their emails.

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6. How is your marketing automation?
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The vast majority of people who receive our marketing messages say no. That's just the human nature, no matter how skilled we are.

That's why we have to track non-converted prospects and bring them back with a smart approach.

Nowadays we have several ways of tracking prospects behaviour in order to divert them to specific funnels according to their interactions, such as: who opened or not the email, watched the webinar, watched only X% of it, downloaded or not a PDF etc.

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7. Get a qualified coach
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Just give me a call and I can coach you on any of above proven strategies, so that we can draw a marketing plan tailored to your own goals and niche.

Best regards,
Carlos.


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