I am an ex-airline employee who travels on average over 250,000 miles a year. I write up-to-date airport, destination and ground transportation guides plus airline flight and hotel reviews with a mission to motivate airline employees to use their travel benefits at Passrider.com.
I've flown over 178 airlines and visited 124 countries/geographical and teaches travelers how to be loyal to travel brands and make the most of airline stopovers at www.Cruisinaltitude.com/stopovers.
In 2017, I created www.UnfamiliarDestinations.com where I write about a new destination every day during that year.
I've also have airline global distribution system knowledge (how airline tickets are sold). And airline ecommerce and customer service.
I would thing you need both.
The travel person would help to steer you in the right direction as to who to contact to get the product in the hands of travelers and the licensing person would help to give you advice on who to contact and tips to avoid pitfalls.