As Managing Partner + CEO at Dragon360, Andy leads business transformation and strategy, and believes that, to thrive, businesses need to build a customer-first marketing approach grounded in data. Under his 10+ years of leadership, Dragon360 has evolved into a full-service digital agency that unearths insight, crafts opportunity, and ignites change for brands like: Almond Breeze, Tungsten Network, NextGen Healthcare, Haven Life, Hertz, Pantone, Mizuho, Windstream, Tiger Schulmann’s Martial Arts, and more.
CTA based tests are always some of the most interesting, but also provide big gains. One of the most surprising tests was when the button CTA on a form, which was aligned to the CTA on the form itself, lost with statistically significant data to just plain 'submit' and this was after several rounds of prior tests.
If you're interested in learning more, check out our site at dragonsearchmarketing.com.