Founder of Social Magnets Consulting, Idea Ninja, Advisor, Branding, Positioning, Strategy, Marketing, Startups, Small Business, Innovation, Connector, and well...much more. Call me.
Yeah, you could go either way, it is more of whether right now is the issue of time, money, and strategy vs. long term in all of those. I would do the three, because getting more targetted will help you find customers easier and speak only to what they need.
From an SEO benefit, I would disagree that a single site is better since you would be pouring all that into a less focused site and the incoming traffic would also be varied by source and topics. I think it would be better to rank a site surrounding one specific topic and the end user will find it more useful.
Also you can leverage each individual asset to help the others and promote them where needed. From a social growth side it is better as well for various reasons.
Content curation is a specialty of mine. The fact is original content is not nearly as good as curated content for many reasons. I would still add some original content but the mix can be tailored to your audience and position you to say more while spending and doing less. It is all about the management. Most people misunderstand content curation and the pros and cons and see it as a weak tactic when in reality it can be brilliant. Contact me to find out more.
Good question. The first thing is you need to define what it is you really need. The title is less important and not universal anyway. In general it may be a person with marketing and technical abilities. There is a big difference if they come from one or the other. Other people may just have an ability to create new models that get faster results. If your startup needs this "growth hacking" on the technical side make that clear to attract the right person. For most, I think the strategy and marketing side is more useful since people have been hugely successful with mediocre products if positioned right. Feel free to contact me to talk about your project.
There are many ways to do this, if a person doesn't have money and wants organic targeted traffic you have to put in the work and build it with the right tools and tactics. At the core it is as with all marketing about finding traffic streams, and directing them to you. Creating your own audience is a long term strategy. People who don't have money need to think high leverage long term. Money makes things go faster, smarts and patients is what it takes to succeed without the first.
There are many ways to make this happen and reasons. Some are organic, like being connected, influential, or in the right environment. For the rest, it is a hard road. Many go to services and gates to get new clients, others research, local networking, and partnerships. I like to build systems. When you understand your prospects you can position yourself to be the choice and find places where there is less competition.