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Conversion research is essential to find reasons for high bounce rates. It also depends on the type of page and the type of website. Gaining insights from Google Analytics is a good start, but even more important is to gain insights from visitor feedback tools like UserTest.io, UsabilityHub.com and Hotjar.com. Getting insights and recommendations from a CRO expert on here is another great place to gain help.
I think 13% is good - that's what mine is too. I think the bigger issue is getting more people to your profile page. It doesn't matter how good your page conversion is if you don't send people to it from your website or email marketing efforts. it also depends on your per minute rate.