Ideas into Brands. Entrepreneur and Marketer for Startups, Pre-Startups, and Growth-Minded Businesses.
Hi Peter, one key pointer that I always offer my clients working in HubSpot is to remember that the platform is very flexible. This means that there are many different ways to set up your programs and accomplish your tasks. Once you remember that, it's important to establish your business rules and guidelines up front so that you don't end up with a "frankenstein" implementation.
Hope that is helpful!
I have a secret naming panel that I use to help brainstorm names for companies without spending tens of thousands of dollars. But naming can be very tricky. As mentioned in the other answers, there is much more to consider beyond memorability and trademark.
A good starting point to do it yourself is to make three lists of single words: 1. function, 2. feeling, and 3. fun. Then pull back and look at those words. Do any go together? What speaks to you as the essence of your business? What synonyms do you find for each of those words?
I usually will work with my panel to develop a short list. That short list needs to be memorable, but also be relatively uncluttered with competitive search traffic and domains. An SEO strategy is a crucial part of this.
Hope that was helpful!
Happy to tell you more about my approach as well.
I love Leslie's answer, so I will add to hers by going a level above, back to your product. Who is your product built for and what problem are you solving? This seems like a basic question, but when I work with clients on their brand and product development, we spend a lot of time on exploring their target customers.
By developing a key persona or personas (an Avatar, or example of your customer), you will also create a profile that answers this question about your demographics and goes further to roadmap the best way to reach them. Most importantly, what to say to them.
Then, for audience sizing and more specifics, Leslie gives you great guidance in her answer.
I would be happy to talk you through an exercise to get to this strategic answer if you'd like.
That's a great offer, and I'm sure there would be businesses who would like your help. Have you established yourself as a consultant? I mean the mechanical part of setting yourself up, ie, website, business license, linkedin profile, etc.
Remember that just because you are offering your service at no cost, you still need to be able to tell the story of why someone would want to work with you and let you "inside." For example, are you just starting out? are you looking for references or testimonials? be sure to use your personal story in your message.
LinkedIN would be a good place to start. But first, try to get super narrow in your targeting of the type of organization you want to work with. The narrower you can make your target, the easier it will be to reach them.
Find the type of org you want to work with, then you can use sales navigator to reach out to those businesses.
Hope this helps!