A communications professional with experience in integrated marketing campaigns including web development, online, search, social, print, direct mail, broadcast, PR and more. Managed complex B2C and global B2B clients with robust media schedules. Passionate about all things involving strategy; branding, interactive strategy, tactical plan development—anything that requires unearthing who to speak to, what to say, where to say it, and how to encourage the audience to act.
Yelp has been best ad spend, hands down, for a legal firm client of mine. Caveat: he had 5 stars across the board to begin with. There's a lot of bad press about Yelp ads, but I've found them to be extremely valuable. Especially when people are bidding through the roof on Google PPC.
I'm interested to see how the Avvo.com ads are working for you?