I have over 12 years experience working first hand on website projects and digital marketing campaigns. I am a managing partner of a London based Digital Agency of 25 people that specialises in Search Marketing (SEO, PPC & Inbound Marketing), Social Media, Website Design & Development & Software Development. We work with opensource technology such as Wordpress & Magento as well as other Content Management systems and eCommerce platforms. I have first hand experience in creating & marketing 60+ cost effective website solutions in a range of sectors: - Charity - Travel - Finance/Loans Market - Gaming/Gambling - eCommerce - Luxury/Fashion - Startups I would be delighted to help you in anyway I can whether that be a light introduction to the web or more advanced marketing techniques or technical implementations. No conversations are too big or small :-) I look forward to hearing from you.
Sorry to hear your client got hit. Unfortunately its impossible to diagnose without taking a deeper look at the site. However a few things to look for:
- Technical Onsite issues - is the site large? In which case it could be being dragged down by onsite issues.
- Advertising - Is the site heavy on advertising?
- "Bad" Links - as you have already mentioned this can be a factor
- You mention the payday update. Is your site in a niche with particularly spammy terms?
In what way was the site hit? Did you see a drop in rankings across the board? Did traffic drop off a cliff? Or was it a more gradual demise?
In some cases we have seen sites "hit by panda/penguin" actually lose visibility due to other sites that linking to them being devalued.
If you are able to share the domain I would be delighted to take a further look for you.