Stuart PrestedgeTechnology advisor & software startup coach

30s intro video here:

I have spent 30+ years building software products and businesses from scratch and taken them all the way to exit.

I have spent the last 3 years helping founders, CEOs and CTOs anywhere on this journey. From product requirements and design to selecting the right development partner to preparing for exit - I can help!

I now coach software startup founders how to turn their concept into reality and launch to market.

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Recent Answers


I think it is a great idea. There are many conferences I'd like to go to but can't because of time (and COVID obviously). Having a person to go for me is a good second place.

You should test the idea though before committing a lot of time and money. This can be done with existing apps to find customers, book time/guides and do the video call.

Feel free to give me a call and we can discuss further.

I specialise in helping founders get their ideas off the ground.

Kind regards



Helping founders (experienced and inexperienced alike) to take a concept and get it off the ground is exactly what I do.

Please arrange a call with me and we can discuss how I can help.

Kind regards



If you are asking how to do it technically then you can use any of the web page development services (e.g. Wix) and add a form that is linked to a list service (e.g. MailChimp).

If you are asking how to attract potential customers and persuade them to submit the form then there are a number of things to try.

To attract them, you can use paid ads or organic (e.g. Facebook/YouTube/Instagram text/video posts given that this is B2C). The ads/posts must address users' pain/need/desire and show that you will solve this. Ideally, offer some value (useful insight etc.) in the ad/post to show you really can solve it.

To persuade them to sign up, again, the page should remind them of the pain/need/desire and how you can solve and ideally offer immediate value (e.g. white paper) when they register (as well as future promise of an app they might have to pay for).

Also, if you can think of a way of giving additional value for referrals that will help.

Kind regards



Please can you be more specific?

Mentors, team and experts is very broad and would be used for different purposes.

Are you looking for different people for different reasons for each of these or more generalist people?

What do you need from these people?

Feel free to give me a call to discuss.

Kind regards



It's easy to find them (e.g. LinkedIn, Google etc.) but, just like I advise clients that are looking for development partners to do projects, you should really take the time to work out your criteria for selecting the right partner and the questions you want to ask them before approaching them.

Also, in your case, you should be clear on the benefits to them of partnering with you. There will be a cost, in time at least, so they need to see a clear benefit.

Happy to discuss further on a call.

Kind regards


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