Ryan DravingI Grow B2B SaaS. Clients: Hubspot, QuickBooks...
Bio

B2B SaaS revenue growth strategist. Worked with Hubspot, Quickbooks, Accelo, more | Guided multiple companies to acquisition | Co-founder of 8 and 9 figure companies | B2B testimonials (See LinkedIn for more): "Ryan's B2B leadership helped shepherd our company to the #1 largest privately held in our industry." | "...helped Comcast Business achieve significant gains." | "More qualified signups at a lower cost per conversion." | "Ryan's campaigns generated warm leads with 9% of our C-Suite targets." | "..instrumental in more than doubling our average customer value." | "...provides consistent, critical improvements to our lead generation..." | "...brilliant strategist..." | Head of Strategy at Muhl.co | Lead Generation, SEO, PPC, and Sales Coach for Fortune 500 CMOs, Inc 500s, and Silicon Valley Startups | Senior Marketing Methodologist at Philly Marketing Labs | VP Marketing at Empire Covers | Executive Director at VegVine (acquired by HSUS) | SEM / PPC, SEO, B2B & SaaS Revenue Growth, Marketing, Sales, Analytics, Marketing Automation, Pardot, Marketo, Salesforce, Partnerships, Viral Marketing, Lead Generation.


Recent Answers


Hi Hamza, from what you're saying, it sounds like you want to learn marketing strategy more than marketing research. That said, https://digitalmarketinginstitute.com/ is the most trustworthy of those sites, and is a great one to go with. I'd recommend https://www.edx.org/ as well.

In my experience, the most demanded marketing-related specialties are technical marketing automation and CRM coordinators and administration (hubspot, salesforce, adobe experience), then Google Ads, then marketing content creation, including social media. Affiliate marketing is not in high demand at all.


Investors are notoriously fickle - they scare easily. It's a survival instinct, and it keeps good firms alive. That said, this is certainly not a huge red flag - just a yellow one to proactively address. If the split wasn't publicized as one over fundamental inability to work together well, you should be able to get over that speed bump. Your Chair and advisors are probably right though - I'm answering based on limited data, and when you get enough people in the room saying something, it could be a sign that there's more to it than we may be seeing on the surface. Or it could be related to other motivations they have for keeping you out of the business. If you want to chat it through feel free to let me know.

Ryan


Hi Valentin,

For projects that are fairly open-ended, you can provide a fixed quote that takes into account enough buffer to ensure you are safe. The downside is that could mean losing the opportunity due to having a price that's not competitive. However, that's better than risking your business / layoffs on what could become a wildly unprofitable project.

There are plenty more ways to go about it, but in the end it's going to come down to either (1) determining the price where you feel you have derisked enough to make the potential reward worthwhile, or (2) seeing if someone with experience in the project area can give you a more accurate estimate.

Wish you well with this!
Ryan


Hi Amer, Pillar articles + concise course pages are a good method. However, the concise pages can also support your effort. They are the pages that can get the most juice for very specific keywords that umbrella under the top level keywords on your pillar pages. So on those 'concise' pages, you can go into deeper details about some of the underlying theory and interest points related to the video for viewers who want more on htat topic before moving on, and turn that into your primary page for that video's narrow topic. From the videos, you can interlink to each other in the deep content, and up to the pillar pages. I assume you're in good shape since it's been a while since you originally asked this, but I wanted to ensure you received an answer from someone. Hit me up if you have questions.


Hi, by "story writing" do you mean you're writing fiction stories / books? If so, I can give you fast tips in 15 minutes, tops - no need to go longer. In the past 12 days I've written 37,000 words of a book using AI to turn my own experience into rapid, high quality content, and can show you how to do that.
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Minor note: I can connect you to a person who markets books without charging (he takes a cut of the book sales) if you're trying to bring your book to market.


Hi Felix, As you probably realize, two things will improve your BR:
1. Better quality of traffic to your site - Random guess that this is a mix of electricians, electronic technicians, home and appliance repair pros, and DIYer consumers? If you get more of the people who need your multimeter/oscilloscope/logger, they're less likely to bounce. But how do you multiply your traffic from them? For that, we'd deep dive on your marketing mix to see what channels you're using and adjust contextuality and targeting while implementing new campaigns for bigger reach to ensure that you are getting a much higher volume of true ICP (ideal customer profile) visitors to your website. We'd also develop a winning SEO and content marketing roadmap that you can execute on without hiring support team.
2. The second factor for Bounce Rate is the website conversion experience. Right now you, have a site that is on its way to credibility, but there are some simple fixes that need to be made ASAP to your featured reviews and to the priority you're giving to your products. It's a lot to take in, and some simple fixes will improve your flow. Obviously, removing "Pre-Order" (as soon as that's possible) will help a lot. Messaging-wise, the site needs some help. You're all about features, and missing the benefit. Marketers toss around the acronym FAB: Features, Advantages, Benefits. Right now your site is getting an "F", a lower-case "a", and B is nowhere to be seen.

I do real-time conversion reviews and roadmap strategy if you want a hand. Either way, I hope this helps!


After validating online price points and demand for a product I sold on eBay and Amazon, my business partner and I invested in our own website, which we made more profitable in under 5 years than the same product being sold in 16,000+ brick and mortar stores across North America. Bricks and mortar stores are just extensions of Amazon - tight margins, and ready to replace you at a moment's notice, and audiences you don't own. If you have a strong product, going from Amazon to your own website first, and then expanding to bricks and mortar later is the way to go.

In one call we can build out a GTM roadmap together. But it will primarily focus on contextual advertising, retargeting, and (depending on your niche) SEO, with a few secondary layers: other ad platforms, Social, Partnerships and Affiliates.

To get into bricks and mortar, it depends on your product. The beginning requires strategies to ensure that store leadership is getting regular inquiries about the availability of your product, and that once in a store you are showing consistent results for them to keep you past an initial trial period. But even then, margins will always be tighter - and customer relationships impossible to establish for repeat sales - in physical stores compared to your owned webstore.



You need a transitional CMO that brings people in and allows your results to close the sale. If these are typically $500+ creative projects, seek someone with B2B experience. Otherwise someone with ecommerce experience is still ideal.


I've helped several businesses (including an HR consultancy) transition from local to nationwide clientele. If you already have a base of clients already, testimonials, client brand names, and case studies will help establish trust with remote prospects.

For long distance sales and marketing, partnerships are the best option - hands down. Identify complementary business models, and reach out to them. Offer a generous commission for any referral which turns into a sale (I tend to provide 20% for the lifetime of any referred client, although many people feel that is too generous).

In marketing, our best partners are web design firms - companies which make websites, apps, and graphics. They can build the world's most incredible website or app, but without successful marketing their clients won't see any bottom-line results. Once I walk through our system to build trust and rapport, we sign a contract and dip our feet in the water with their first referrals to us - then ramp it up to full speed.

I can help you get a system in place and running. It would take about 3 hours of phone calls - spaced out about a week apart between each call. Feel free to schedule something if you want to talk in depth and get it going. www.clarity.fm/ryandraving


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