mi perro se llama bruno, y yo le compro su comida todas las semanas, siempre iba al lugar mas cercano, los precios eran los mismos, era la misma marca, así que me daba igual comprarlo aquí o allá, pero un día fui a un lugar donde nunca había comprado, llegue normal hice mi compra y me fui, la semana siguiente estaba cerca del lugar y volví a pasar, cuando estaba en la caja la chica introduce mis datos y me dice que bueno tenerla de vuelta, y yo ok gracias. Sorprendida…y ella va que me dice….como esta su cachorro? eso me impacto tanto que le dije: bruno? ahh genial en casa destruyendo todo a su paso jaja y me reí, pues resulta que cuando ya me estaba retirando del lugar se me acerca el portero y me entrega un hueso, si un hueso y me dice, tome llévele a bruno! que? dije yo! digale que es un regalo nuestro, pues adivina que? bruno ya va para 2 años y no compro su comida que no sea en ese lugar… entonces tu me dirás, marca o no la diferencia conocer los detalles de tu cliente, cuanto crees que invirtió esa tienda en retenerme durante estos 2 últimos años? y cuanto cuesta un hueso? hazte esa pregunta.. cuanto cuesta un hueso?.

My dog's name is Bruno, and I buy his food every week, I always went to the nearest place, the prices were the same, it was the same brand, so I didn't care if I bought it here or there, but one day I went to a place where I had never bought, I arrived, made my purchase and left, the following week I was near the place and I passed by again, when I was at the checkout the girl enters my information and tells me how good it is to have her back, and I ok, thank you . Surprised...and she tells me...how is her puppy? That impacted me so much that I said: Bruno? ahh great at home destroying everything in its path haha ​​and I laughed, because it turns out that when I was already leaving the place the doorman approaches me and hands me a bone, yes a bone and tells me, here, take him to Bruno! that? I said! Tell him it's a gift from us, well guess what? Bruno has been going for 2 years and I don't buy his food other than in that place... so you tell me, does it make a difference or not knowing the details of your client, how much do you think that store invested in retaining me during these last 2 years? And how much does a bone cost? Ask yourself that question... how much does a bone cost?