Robinson GreigBoston-based startup generalist
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Founder @ Ferris Product Designer 2X Techstars Boston Alum Mechanical Engineering undergrad Upcoming Harvard Business School MBA student



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I'm currently in the early stages of founding a new messaging service called Ferris. In the first six weeks, I have developed a prototype, acquired 1000 users (with very high satisfaction ratings), and have began the process of building out my team and finding investors.

I also don't know how to code.

It's important to focus on your strengths, instead of what you don't know. Before you write a single line of code, think about business models, or try to find investors, start by developing an understanding of the problem you are solving and who experiences that problem. If you can clearly answer "What problem am I solving?" and "Who experiences this problem?," then you will be able to spin a story about why what you are doing matters.

That's important.

When you have a clear understanding of the impact your product/business will have on the world, then your ability to recruit team members and investors will greatly increase.

How should you go about answering these two crucial questions? It's an iterative process of prototyping and talking to potential customers.

When you first start, you should recognize that everything you think you know about your product is an untested assumption (no matter how certain you think you are). Start by listing everything you assume you know about the problem/customer /how your product solves this problem.

For each assumption in your list, find a way to test each of these assumptions to uncover whether they are true or false.

When an assumption is found to be true - congrats, you have just solidified your understanding of what you are building and why it matters. When an assumption turns out to be false, don't take it personally. Go back to the drawing board, adjust your model/list of assumptions accordingly, and try try try again.

I'd be more than happy to talk you through this process in more detail. Let me know if you would like to set up a phone call.


Marketing your co-working space is no different than marketing any other product or service. You need to communicate the value of the space to your target demographic.

A general marketing principle is to give people a taste of the product or service that makes them want to come back to buy the whole thing. What does that look like for your co-working space? Getting people in the door.

WeWork (a chain of co-working space valuations, whose valuation is now $10B) came up with a brilliant answer to getting people into their co-working spaces. Anyone, and I mean ANYONE, is allowed to use WeWork spaces to host an event for FREE, as long as they thank WeWork for hosting the event. This sounds absurd, but it gets people in the space. Every single person who attends these events sees the beautiful co-working space and all of its benefits. They can imagine themselves working there.

That's powerful.

Hope this helps! Happy to help you brainstorm other marketing hacks to get your space off the ground.


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