Melissa Dawn is the founder of CEO of Your Life, an executive coaching and leadership advisory firm serving leaders and teams globally.
She works with CEOs, senior executives, and leadership teams across Fortune 500 companies, global organizations, and family enterprises, helping them navigate complex decisions, leadership challenges, and organizational change.
Her work focuses on strengthening decision-making, leadership presence, communication, and trust within teams—particularly in high-pressure environments.
Melissa is a Master Certified Coach (MCC), the highest credential in the coaching profession held by approximately 4% of coaches worldwide. She is also certified in CPCC, CTPC (Team Coaching International), Hogan Assessments, and TalentX7.
She is the author of two bestselling books: I Attract What I Am and Why Can’t I Just Be Me?
Her approach integrates practical leadership development with deeper awareness, helping leaders create sustainable impact in both performance and culture.
The first questions you need to ask yourself are:
1- What do I truly want?
2 - What does that look like?
3 - What about this is important to you?
Once you have a clearer understanding of what you truly want, then you can work your way backwards to see where you should invest your time. You mentioned looking into business principles. When you think of business, what aspect of it excites you?
Here are a few questions you can ask yourself to help find your answer:
- What am I best at?
- What do I truly want to do?
- What client problems can I help solve with ease?
Once you know the answers to these questions, you can target your marketing message to specifc client pain points.
It all depends on what is most important to you...is it work/life balance or a career that is more challenging and financially rewarding? Which company aligns best with your values and long term goals?