Founder of Ascent Internet Marketing, Google Partner Agency. Google AdWords Certified. Experienced in SEO, PPC & Web design.
I've been in your situation, having started a web design/marketing business 4 years ago, and am now facing the next step in my business...growth. Which is good but it comes with a whole host of new challenges.
My advice is to network and get to know people/build relationships. People do business with whom they know, like & trust. You may be a design/programming wizard that can build sites for anyone/anywhere but to get clients, starting out people are usually going to want to meet with you before committing to having you build/maintain their site for them. Becoming comfortable in front of people and being able to give group presentations is important.
Networking groups I can recommend are BNI, leads groups, and other industry specific groups such as realtor boards, if it's a niche you want to target.
I would also recommend offering more services than just web design/development. That would including hosting, security certificates, maintenance and other skills you may be able to provide such as logo/graphic design, SEO, etc. Don't stretch yourself too thin - stick with your strengths, but I do find it's beneficial for clients and your business if you're not too one dimensional, depending on where your interests and expertise lies.
I wish you all the best. I'd be happy to go over more of my experiences, recommendations, what I'd do differently, etc. in a call.
Here are a few factors I would look at:
- Mobile Friendly
- Page Load Speed Testing
- Competitor Analysis
- Typical Industry Conversion Rates
A few other things to look at I would recommend would be:
- Look at insights/data from companies that do a lot of testing with different designs and conversion rates. Sources such as Unbounce and Neil Patel - https://blog.kissmetrics.com/color-psychology/ - are good.
- Check out A/B testing software as you could perhaps start running tests on different things to get support for the need for a redesign.
Also, don't forget to look at SEO factors. I hope this help. Feel free to give me a call if you'd like to discuss in greater detail.
If you go to to https://clarity.fm/yourusername/widget and replace 'yourusername' with your actual user name, you should see an Embed code link to add a widget that includes your profile/per minute rate/Request a call Button.
Feel free to give me a call if you'd like help implementing this into your site.
Print advertising is expensive and phonebook usage has certainly declined. The marketplace can also be pretty fragmented with so many different publications. It would depend upon your market such as if you have a lot of retirees/seniors in your area that may still utilize a book? And have you previously found good results with phone book ads?
If you feel like phone book ads give a good ROI, I would put an emphasis on having solid assets in place to support it such as high quality photography, good online reviews, and modern, mobile friendly website. I hope this helps.
We are Google AdWords certified if you'd like to put more of an emphasis on online ads. Feel free to set up a call with me if you'd like to discuss.
It's important to understand the science of what people respond to and what draws their attention in terms of visuals, headlines, word choice, placements.
A couple of resources I would point to would be http://www.wordstream.com/blog/ws/2015/06/15/landing-page-inspiration (different strategies, examples of landing pages and what makes them stand out) and this infograph on color - https://blog.kissmetrics.com/color-psychology/?wide=1.
I hope you find them helpful. I do design work if you'd like to set up a call and discuss options.