I have an exhibition event coming up and I managed to get my company's booth creatively designed, the problem is that I'm struggling to find something that would attract people to come inside the booth and explore it instead of just passing by it I wonder from where do events company find these ideas, I thought of hologram, big touch screens, photo booths but these has been used before Any suggestions? I'm open to anything creative! Thanks

Here are 2 of my perhaps a bit blunt but simply true (based on my experience) answers:

1. Hire SUPER Attractive People To Work The Booth
Based on your target market's demographics - hire people that are attractive TO THEM.
Google "convention booth models and talent".
It's not critical that everyone in the booth be a model... One or two will do.

2. Prepare a Unique and Interesting Short Demo of Your Product / Service
The beautiful people will get them into the booth - but you've gotta give them a reason to stay.
A great demo will also cause "buzz". Passers-by will stop to see what's up.
End the demo with a give-away.
A really cool give-away will also result in "buzz" that others will talk about (directing people to your booth).
Just make sure the give-away is RELEVANT to your product / service.

For more ideas - give me a call.

Good luck at the exhibition and have fun!

Answered 7 years ago

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