Hi everyone! Here's a question for my fellow content marketers: One of our clients now has two distinct target markets, each with different interests. We've segmented the newsletter to account for this, but we're trying to figure out next steps for the blog. Would it make sense to have one landing page for the blog that has two sections -- so visitors could select the one they're interested in when they land on the blog? Have you seen examples of blogs that cater to two target markets? Have other ideas of how to approach this? One thing I've learned through my work is that it's best to do things under one umbrella when possible, but I think in this case it's worth breaking into two sections, so long as we can keep both living on the same blog homepage. Thanks for ideas!
Love your question: This is easy to do.
Within your blog create two RSS feeds - one for each market. The articles relating to each market need to have separate and different categories in the blog. Each feed is set up to only collate blog posts from that one category.
Here's an example of a client of ours who is a sports brand. They have three audiences: Coaches, Athletes and Coxswains (rowing crew).
http://www.rowperfect.co.uk/newsletter-signup/ Scroll down the page to see the explanation of the separate newsletters.
We set up a Feedblitz.com account for them and use these separate RSS feeds to deliver the content both as an email newsletter and also as an RSS feed for each one.
Get in touch if you'd like us to set this up for you. It's about 3 hours work in total.