We have a small booth. The audience: young founder of mainly offline (80%) and some online businesses. Mainly small business people and adequate ambition.
I loved doing trade shows and with our strategies we would get 10% of all the people who attended to sign up at our stand which is unprecedented. We did this WITHOUT any need to give leaflets to people who would just walk past and forget all about you.
I have taught this strategy to other exhibitors and am happy to walk you through this in a call so that I can customize it to your business more than I could here because you've not given enough information about the event for me to give a fuller answer.
Also if you are at an exhibition it's worth realizing that there are MORE ways to be profitable including strategies to sell to others (NOT JUST the attendees) even before the event date you can line things up so that if the exhibition doesn't hit the numbers that they sold you on - you won't end up losing out.
Really excited to learn more about your business and help you have a great customer acquisition event there at the event. Depending on your stand size and ancillary budget there are other ways to make the event more profitable too.
If you want to speak then just click "Talk to Marsha" below. I can make some time this week to help you.