I've heard that kickstarter is a good way to validate your idea in some way, but if you don't yet have anything developed, aren't you looking for others to swipe your ideas? Context: There was a water filtering company called Soma (drinksoma.com) that raised money using Kickstarter and quickly gained traction, funders, and popularity. Question is: what prevented their competitors like PUR and Brita (companies with significantly more resources and capital than Soma) from copying their idea, when it clearly seems to be a winner.
Brita's sheer size prevented them from doing anything. They're not in the business of making beautiful, sustainable water pitchers. They're in the business of making mass, plastic, functional water pitchers. They make millions more than Soma (for now) and it may not even be on their radar.
Read: Small Is The New Big from Seth Godin or David and Goliath (Malcolm Gladwell's latest) for more on this.
Stealth is bullshit. Nobody steals ideas and makes millions anywhere except in the movies. It's about execution.
Answered 10 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in