We have been studying justin Wilcox marketing messaging testing and pricing testing messaging strategy, we wanted to consider whether we could test pricing with two seperate prices of the app in the App Store. Our FB campaigns link directly to app purchase, so we'd prefer to test this way rather than paypal on our site. Our target group is iOS users, 40-50k income, app purchase in last 30 days + fitness interest Has anyone done this rather than the traditional google lean Adwords to site/landing page/unbounce method?
Testing is always the key to understanding what works. With apps it can be more difficult than with standard web pages. I have checked out Splitforce before https://www.splitforce.com/. They are a smart group of people and know what they are doing. And I don't get anything for you checking them out - just passing this along.