Questions

2 1/2 year old business - established website - once a week blogging - sharing across Linkedin and Twitter. No Google ads but some advertising on AVVO.com. Linkedin, Avvo and Yelp are top three referrers. Want to get more aggressive - what's the best way to spend a $1k month budget - agency recommendations welcomed.

I'm going to answer you from a different perspective. The very best marketing for a professional type business must be based in a deep understanding of your target audience and the solutions you provide for their pain. That is the essence of marketing - getting your solutions in front of your perfect potential client's pain, at the moment they are searching. It has nothing to do with throwing money at PPC or social media marketing or SEO, though these might all become facets of your marketing plan.

Before you spend money on any of that, I suggest you be able to answer some key, pointed questions about what you do and who you do it for, in under 30 seconds. You must know your avatar intimately and write your blogs, posts, ads with them in mind. You must understand what language in your market motivates people to pick up the phone and call you, or click on a link for a consultation. Right now you are putting the cart before the horse, in my opinion.

I help entrepreneurs get really clear about money and marketing - and authenticity in presentation. Reach out if I can help you .

Best,
Deborah Tutnauer, MEd, MSW


Answered 7 years ago

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