Have a great story / hook.

Reach out to outlets who 1) are relevant 2) write about Kickstarter campaigns regularly.

Determine why you want the press, pre-launch. It should either be for social proof for your "Kickstarter As Seen In Logo Banner" or to drive any traffic to a landing page to gather pre-launch opt-in emails.

That is explained more in these blog posts. Enjoy...

Answered 6 years ago

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