This is probably a stupid question. We are testing three price points for our mobile consumer mhealth platform. We are neck and neck with two price points which are pretty much equal in conversions, 1.99 and 4.99 which price should we pick? The high one right?
If you mean the conversion rate is the same (meaning you're making a lot more revenue with the larger price), then that's the right call.
If you mean that your net profit is the same but you have higher unit sales on the first price I would go for the lower price to have more customers (and more chances to have them buy an IAP eventually, or leave a good review).