Hi, I have a startup and I need to figure out the price of our competition. Most competing companies have a revenue based model and to figure out the pricing one has to call and provide all details of sales, revenue model... A couple of things that I am thinking to do are: (1) have a fake identity and business and call to figure out pricing, (2) hire someone in to do it for me. Two questions follows: 1) is it ilegal to fake an identity for this purpose? 2) Is it illegal to hire someone to figure out the pricing of competition? I do not want to know the method he/she uses. 3) Any other idea on how to do it? Thanks

Why do you need to know about the pricing of your competition in the first place? If you're offering great value, people will buy from you even if you're charging 5 times more. If you want to offer the lowest price possible to get more clients, then ask yourself how little can you actually charge. And put that price.

Spending the time to identify the price of your competitors is a waste of time. In 99% of the cases.

Answered 7 years ago

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