That would all depend on who your clients or customers are. What are you selling them? Have you sold to them before? Do you even know who they are yet? Are they in your system? Once you can answer those questions then it becomes the best way to target them (also a lot of this depends on your product). Another suggestion is to become familiar with social media. I'm not saying you need to be a jack of all trades social media whiz however knowing the basics can help. My suggestion in terms of social media is to find where your customers are most likely to be. For some companies that might be twitter, others facebook others instagram and even some others pinterest. You don't need to be great in all areas however if you can effectively find where your customers are most likely to be and learn to use that channel it can go a long way in your business.
If you need help becoming comfortable with social media or just want to shoot some ideas don't hesitate to give me a call. I'm here to help you succeed.