Hi, I'm the creator/organizer of Drinks for Brand & Marketing Managers in NYC. Currently we have 711 members with an average meetup RSVP count of 80 people each month. We're also featured in Gary's Guide often. Wondering, from your point of view, what is the best way to monetize this meetup, and how would you go about executing that monetization strategy? Some things I've been thinking about, would love to get your opinion on which is worth testing, or has the highest potential. Also open to new ideas you might have: * Getting a sponsor to pay a few hundred each month * Charging meetup members a $5-$20 fee to attend each meetup * Hosting separate speaking events in addition to this meetup and charging admission for those * Offering video or training courses through the meetup's mailing list Thanks for reading, and hope to hear from you soon! -Alex
I think sponsorships are your best bet. The only problem is that with 80 ppl per month, you still have a pretty limited audience that might draw sponsorships. I would not recommend charging for regular events as that will likely depress attendance.
Offering separate speaking/seminar opportunities may be a good idea.
I think that in order to increase the value of any of these options you need to increase your regular attendance. The more bodies people can get in front of the more they will be willing to pay for the opportunity to do.