Hello World, We are setting up a blog for Wanted to learn whether we should do it as or Does it matter for SEO purposes?

Google's official stance is that they are "roughly equivalent" and recommends to do what is technically simpler to implement (source:

With that said, I'd recommend a directory over a subdomain.

Doing this consolidates signals to a single domain, which should then theoretically build more authority for all pages off of that single domain. This consolidation of authority results in rank increases, which have been documented here: A subdomain would split signals from the blog and the rest of the root domain content.

So while Google "says" they're roughly equivalent, SEOs have seen tangible evidence that sticking to a single domain can be beneficial.

If you're able to go with, I'd choose that.

Hope this helps!

Answered 8 years ago

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