First step is to create a problem only you can solve. This will create the hook and buying power. What makes you different? Why should they buy from you? What problem are you solving?
2nd, condition people to receive this problem as their own. Once they are convinced they have this problem, they will seek your solution. Condition the market through blogging, media, live video, speaking, content marketing, podcasts, etc.
3rd step is to market the problem, not the solution. Keep the problem in front of everyone, then deliver results. People buy results. So deliver value that gets results.
If you have any questions, email me email@example.com. Hope this helps.