Questions

My web agency is creating a variety of SEM PPC campaigns in the search networks, and I'm thinking of exploring the idea of bidding on keywords for my competitors' company names. Of course I wouldn't include their brand names in my copy, but I would leverage their keywords as terms to position my company. I'd be looking to bid on roughly ~400 keywords, therefore ~400 creative, ad, marketing, web, digital, performance agencies. I haven't strategized ad copy and landing page direction yet, simply exploring the concept first. What are the pros and cons of this strategy from your point of view?

I highly suggest following the strategy you outlined.

Companies across all industries follow this practice. Don't feel bad :).


Answered 6 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2020 Startups.com LLC. All rights reserved.