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Results for: SEM


Technically you can bid on competitors. Take for example Autotrader who bids for keywords such as Honda, Ford, etc. But the best advice is actually here http://searchengineland.com/the-complete-guide-to-bidding-on-competitor-brand-names-trademarked-terms-118576

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Here is how I'd suggest you learn SEM: #1 - Open a Google Adwords Account (You can search for free credit / promo codes) online and play around with it. #2 - Review all of Google's training material: https://support.google.com/adwords/?hl=en&page=examstudy.cs#topic=3119071 #3 - When you finish...

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Probably the training from Google for the Google Partners Exam heres a link to more information: https://support.google.com/partners/answer/3153810?hl=en

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Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and build...

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A few thoughts... First, there is a 20k adgroup limit per campaign. Second, going in you should assume that 80% of your long tail keywords will not get any impressions. That being said, this is a common strategy with several different ways to execute on it... 1. The rule of thumb when buildin...

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The way we usually do it it: Objective A,B,C. Action A, Result A, Action B, Result B. You want to make sure you're clear about your objectives and the client knows what success will look like weeks/months from now. Simple Headers and bullet-points are enough. This is a good example of really simp...

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I think this is a great thing. As with any industry, sometimes something major needs to happen to weed out the riff-raff. Keywords should not be the focus, and for real agencies they haven't been for a while now. While SEOs used to promote 'more traffic to your website', what they really should h...

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Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to ...

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I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences. As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used M...

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