We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one. The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.
Hi! I apologize for any possible bad responses you might have gotten.
My name is Humberto, an expert with both MBA and entrepreneurship experience. Ok, so Marketing in itself is in high demand because technically speaking anyone in business is in marketing. Being a nonprofit you are limited on budget. Consider checking out collaborative workspaces where sometimes they are willing to trade off services for services or exposure. Such as you can include a freelancers web link on your promotional marketing work done by him.
$10/hr is really really low. However marketing is not about hours but about thresholds being completed. A marketer can work one hour and be worth a weeks pay. What you would be better off is offering $400 a week for a period of time to a good marketer/growth hacker even if they work only 1-2 hours a day during the week. This way you'll have more chances in finding someone. Also, don't wait too long to begin your marketing efforts - a big mistake is waiting for product or service or in your case effort to begin a campaign.
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I love this question!
This is a creative solution for you to try out ;)
1. If you have the capabilities create your own SEO page/landing pages with just the right keywords. Have these landing pages 301 redirect to your own original website (assuming you have one).
2. Embed both a video (per landing/SEO page) and picture of eithe related context or screen shot of video.
3. Leverage Pinterest: their platform is a collection of hand picked topics and that is just what Google uses to rank its findings, if your landing page have good SEO and you pin the pin the images to Pinterest with good descriptions (as it would be searched for) your videos could be thus promoted as Pinterest shows high in google searches.
4. Have these landing pages focused as conversion: goal? Watch one or part of the video and go to YouTube for more or the rest. That way of your goal is monetization you capture views on YouTube and not just landing pages.
5. Have content description exactly as someone would search in your website about the video in mind and link it to YouTube.
This SEO tactic will increase both your websites traffic, but also YouTube views. :)
Tweak or create variations (a/b testing) of the landing pages to find the optimal design/wording/video for each targeted audience per landing/conversion page.
Best of luck! If you like my advice please follow me on Clarity. https://clarity.fm/humbertovalle