10year seasoned strategy consultant helping SMBs get past their hurdles. I’m the guy you call when you don't know what to do. MBA,Funnel, Lead Generation Expert, Growth Hack Marketer, Competitive Strategist. Clarity and Agile decision making is what holds you back. I have a paid membership group https://www.facebook.com/groups/mysmallbusinessmastermind/
With the coronavirus, convid19, crisis rising many have become unemployed, would-never-be entrepreneurs are now finding themselves having to either join small businesses and help them grow through commission based work or have just gone out and launched their own new ‘work from home’ business. Even business professionals, strategist experts who have previously made a living working for a large firm, such as Boston Consulting Group for example — where even though they have to provide and manage the majority if not all of the work they do, having the name BCG as leverage for closing contracts is no longer an option. Finding new clients for a newly formed consulting business is usually very tough.
Below are some tactics, step by step guide, that follow my proven strategies. About 10 years ago when I started consulting, I followed some of these steps and over time I have added and adjusted. I hope this helps you as you venture into the consulting world.
Chose Your Niche Market
This is an obvious first step. If you don't know who you are selling you will have a week business foundation and won't be able to grow your business. Choosing wisely is a matter of understanding your own personal schedule and how much time and resources do you have as some markets or industries are harder to penetrate than others. Therefore if your budget is humble you should start off with a tangent niche market to your final desired one so that you can make with what you have. Also having a niche market allows you to follow the following tactics much easier which 3/4 of the time leads to guaranteed sustainable growth.
I have actually just answered this question through on of my other blog entries. If you'd like continue reading more about what I'd suggest by following this link https://www.patreon.com/posts/35713594
Thank you! Also, in case you would like to schedule a call but aren't sure if it would be worthwhile; consider that I offer many more resources outside of a call and although lack the call history here on Clarity I have a loyal following through my various Facebook groups :)
My name is Humberto Valle, I have been an entrepreneur and investor for about 10 years now. My background is in strategy and marketing and recently sold a small marketing firm I started dubbed www.Unthink.me.
Now I focus solely on consulting.
Anyway, as another expert here mentioned - the best way to learn is to be one. But there is a caveat to that and that is that a lot of newbie 'treps (as I call them) or would be treps get lured into the 'life' not really appreciating the harshness of what it could entail mainly in regards to sales and marketing.
It doesn't matter what type of business you launch, what you produce or who is your target market - the bottom line to any startup or entrepreneur is driven by sales and if you aren't comfortable selling or aren't able you will not succeed. So my suggestion would to simply start selling, either go get a job where you depend solely on sales or start your own small (humble and non-would-be-world-dominating) business where you get to sell directly to potential buyers. The way the market is heading and technology enabling this path - most jobs will eventually require customer service, tech/coding skills, and sales. Which is why naturally a lot of people are being driven to runt their own companies.
Hello! Congratulations on your effort thus far! Keep at it and you will make things happen.
My name is Humberto Valle, I'm a marketing strategist with almost 10 years experience and currently head the development at www.Unthink.me.
One of the first things I want to share is that Newman's Own charity angle is just that, an angle. Yes, they do good but at the end of the day is a marketing tactic to gain an edge with a possible under-targetted population. Having this approach is not wrong at all, but it is important to realize that marketing it needs to rely on the core value and features of its utility to the right persona who will care about the cherry on top being the charitable donations.
Anyway, my main suggestion for you to answer your question was that you should try a crowdfunding approach, something like kickstarter.com or indiegogo.com. If anything, simply to measure people's interest and to get feedback from real life conversations. Try leveraging email marketing as much as possible to get exposure, get yourself a simple landing page (s) to test different messaging for different people and redirect attention to fund pages as well as your story - what makes yo likeable, believable as the one heading this effort and why you want to help animals and how.
Hello! My name is Humberto Valle, I'm a seasoned Marketing Strategist with www.Unthink.me. I've been blessed to work with small and large companies alike for about 10 years now.
As I was reading this question I couldn't help but wonder why a digital marketing company would be needing help generating leads?
The truth is that you are not alone, many marketers struggle to generate leads or sales, this is somewhat unexpected, like a doctor not knowing how to treat herself. But it's not that simple, lead generation is something that requires a very broad understanding of imagery, Landing pages, omitted factors, copy, structure of content, data, understanding the various persona's for any given product variation and then having the technical skillsets to create and manage PPC and SEO as well as scheduling for content and social media as part of a larger strategy for generating leads.
Adding difficulty is that each business requires it's own unique approach to solving their lead generation problems and within the budget. This means that as a marketer, you can't typically recycle strategies for every client - marketing for yourself though, should be much easier since the needs don't adjust often and regularly (your business model doesn't change regularly) -As I read your lead generation question, my second thought was that it's clear that you aren't following some lead generation tactics for inbound marketing to help expose your services to small business or startups, if you were to study the market thoroughly and understand who your real immediate competition was you would be able to target ideal potential clients. There are many marketing platforms for example, that decide to focus on a niche industry or specific type of clientele and this actually accelerates growth from being heavily focused in what they do and for whom they do it for. www.Fetchrev.com, for example, focuses on Family Entertainment Centers like bowling alleys, mini-golf courses, and amusement parks to name a few and provides them with a marketing technology that is scalable, consistent, and better yet affordable.
As web designers, you must decide on who would be your most ideal type of client based on a few factors such as cost, cash flow, design efficiency, and even interests (we do better work when we enjoy what we do). This should enable you to get better, learn more faster, and should allow you to offer certain guarantees to specific clients. If you have such a strong skill set in conversion from your web design you can also simply set PPC campaigns to generate traffic to your website(s) knowing that they will be converted.
Best of luck and let me know if you have any questions or would like some additional help.
This is a great question! Many of my clients here at www.Unthink.me typically start off with this question because there are many different price points that simply add to the confusion. The short answer to your question is that most designers will price what they think their time is worth, not what the commodity or service is actually worth whether is priced by the market or others in the industry. That is why a website with no e-commerce could go for either a few hundred dollars to thousands of dollars.
Depending on the designer selling it and the person buying the web design service. As Unthink we do websites of all sorts from a few hundred dollars to hundredths of thousands for our larger clients.
Please keep in mind that your business shouldn't drive the cost of the website. Features and upgrades do, however, but it does not mean they come or should come at a high price. If you want an e-commerce capability, you can try site builder like Shopify or even something like Wordpress with a theme like Avada - these are not super simple to pull off but with some technical capabilities you should be able to get things done. If you hire a designer to help you with these, the cost should also be significantly lower.
Web design has become a commodity, don't get charged for it like its a luxury. Web designers need the income to compete against cheaper alternatives which is why most over price their time.
Hello! This is a loaded question!
I have written many answers just here on Clarity and they should all give you a pretty good insight into how to do this.
I am a marketing strategist, MBA, and founder of a small hybrid digital marketing agency www.Unthink.me - my response for you is as follows:
First, ignore the answer below where it recommends you reaching out to family and friends. This is a horrible idea for more, especially if you are a shy person. This can lead to a false sense of growth with no real plan or factual leverage for new leads from friends and fam.
Instead here a few sample steps you must take no matter the focus, industry, or expertise:
If you lack a strong budget to advertise and position yourself properly through a market do the following:
1. Get yourself really nice business cards printed
2. Attend networking events and give yourself a few months of attending the same and meeting the same people and building rapport through out these events.
3. Learn to talk about what you do to those that care only.
4. Develop a personal brand, if you are starting out, locally you can be promoting yourself through those you meet as the helpful person, who goes out of their way to help other professionals. Helpful is always the easiest brand angle to get started with but its the hardest to live by so keep that in mind, but give it a try ;)
5. Uncover and discover benefits of your services you provide and turn those to investable opportunities to others.
6. Start a blog covering the plethora of questions prospect clients will have. Share this with everyone you know.
7. Instead of inviting people for coffee to be pitched at, invite them to get interviewed for a blog you and enter a dialogue with them about what it is that you do while giving them an opportunity to also share about themselves (assuming your cilents are professionals)
8. Stay honest
9. Stay consistent and don't deviate after a few tries. consistency is key to branding and to building trust.
10. Stay consistent - get it? it's important. Depending on many factors, your timeframe will be different from another person in the same exact position as you are. From mannerisms to luck to wording -- consistency increases your chances of not missing out on opportunities and referrals.
Hello! My name is Humberto Valle, I'm a marketing strategist for www.unthink.me. The term “growth hacking” is now being widely used to describe startup marketing, but its meaning has changed since Sean Ellis originally coined the term in his 2010 blog post. You have a very good question here! In short, the answer is No, its not just for SaaS. Service based companies, professionals looking for work, and other non-digital physical product based companies use Growth Hack methodologies every day with great success.
Let's get a few things straight first, there is no traditional or digital marketing, only good marketing. Just as how there is a difference in advertising and marketing. Marketing is a management level effort for anything customer facing while advertising is much much simpler than that, albeit still a complex responsibility.
traditional is now also including platforms like social media and PPC so in many ways, growth hackers are referred to as that when they can combine management level insight in a business and it's market and pair with easily launched and measured customer acquisition tactics. Sometimes these efforts can very well combine traditional and new traditional as well as highly technical efforts.
What differentiates a growth hacker from a "traditional" marketer? Well, while a growth hacker certainly has the skills of what is now becoming traditional marketing in his toolkit, Sean Ellis recognizes that those skills are not always relevant to most early startups, but just as well they are used by many.
I have personally implemented non-technical growth hacking methodologies for service-based businesses such as in the cleaning industry, manufacturing of sports apparel, table top games, and others. I haven't had the chance yet to apply Growth Hacking to a SaaS which tells me that it can be done outside of the SaaS industry. If you think about it, growth hacking is understanding where your customers are coming from, what will make them tick, and how to be in the right place at the right time with an offer that is so easy to claim or engage with that it's almost intuitive so the conversion is high. Growth Hacking may have been coined by a technical aspect for a SaaS but in reality is no more than good practice marketing efforts at a management level effort.
As a business owner, startup founder, or high level CEO - and of course as head of marketing - you must know who your ideal target it, the market, the competitors, things that make your prospects tick, how much are they willing to go through to acquire what you offer, what are their stages of decision making, howlong is your pipeline for conversion, where and how to retarget them, etc. - this is what every good marketer should be able to do, but in many ways it was unfortunately coined for the higher level experts like us who do have this type of insight when it reality it should be common practice for anyone wanting to call her or himself a 'marketer.'
Hello! This is a great question. I have been helping startups and small business owners with their funnels for quite some time now. My name is Humberto Valle, I'm an MBA strategist with Unthink and actually recently completed another Sales Funnel Marketing Guide, you can find it here: http://bit.ly/2j4XPid
With that said, I will be as helpful as possible to you in this response.
1) Define Your Brand
What makes you remarkable?
The first step toward answering this question is conducting a self-audit to identify your purpose, strengths, values and passion. In a fiercely competitive cleaning maid service environment, it’s essential to crystallize your competitive advantage. Some cleaning professionals differentiate themselves through their individual achievements (e.g., well-known clients, endorsements) while others boast added value (e.g., JD, MBA, Successful exits, number of employees, etc.).
- Understand Your Audience
Define your target audience — and arm yourself with intelligence about what drives them to take action. Determine who you’re talking to: consider age, gender, personality, and profession. Then, identify your clients’ pain points: how can you solve their needs better than your competitors? What is their preferred channel of communication? Answering each of these questions thoroughly is imperative. Just like when networking, building rapport is what makes a brand good.
- Know Your Competition
With rising confidence in the real estate market, there are many new cleaning companies popping up every day - which means more and more competition. In order to stand out, gather intelligence on who you’re up against and go for an opposite plethora of efforts and experiences that will help you build a different brand from the rest. Then, be better than them. One key question to answer in this process: what niches within my city and industry are not being exploited by the largest cleaning companies? Once you figure it out, you’re ready to put your stake in the ground - copy their efforts for managerial to get started, promote where they are and they are aren't. Subscribe to our newsletter and I will follow up later with ways on doing this.
2) Live Where Your Customers Live (not - literally)
In order to get customers’ attention, you have to live where your customers live. And today more than ever before, where customers live is on social media. But, if you want to multiply your success opportunity, you must be where your competitors aren't. That isn't social media, per se.
You can choose to avoid Facebook, Twitter, Instagram, LinkedIn, YouTube on purpose, assume they don't exist and use that are a rule of thumb forcing you to find alternate platforms that would be potentially favored by your prospect clients but not used by competitors to reach them. Create beautiful sales funnel marketing campaigns that consider the acquisition as more than cookie cutter reach.
Lead Generation Is About Anticipating A Buyer's Needs:
When you create a funnel, as you are sketching it out you should aim to address each phase of their buyer journey from awareness, consideration and decision because chances are your audience will be at various interest levels when they first encounter your ad/service.
My first approach would be optimizing the website for SEO, making sure all pieces are coherent across all platforms, then address occasionally a major competitor and its key differences. Using linkedin and google ads I would generate awareness and traffic to the site to kickstart Google Analytics for retargeting purposes, then follow them through other platforms via ads offering stories, case studies, guides, best practices, and data they can use with their own clients in exchange for lead information, then nurture them through email marketing. If all this is set up on a platform like Hubspot, you could essentially invest the time upfront and then let it run on auto-pilot.
To learn more you can read more about lead generation on my blog post: http://blog.unthink.me/lead-generation-best-practices-for-top-of-the-sales-funnel-marketing
Every website application will have its own algorithm tweak, so its hard to really trust just one. SimilarWeb's problem is that it pulls information from various other APIs and so the return is often wrong. I once launched that I knew had little traffic yield a result of almost 6k per month. What you should do is use a combination of apps along with the easiest one to measure - Google Incognito - by clearing your cache and using this browser you can search as a 'random' and get pretty good results. Unless you put a location Google Incognito tends to give global results based on keyword matching (as long as is not a local business) compare the results with apps like Similar Web, Hubspots, Neil Patel's, SpyFu, etc.
Generally speaking it has no effect. My name is Humberto Valle, I'm an MBA and marketing strategist for http://Unthink.me for almost 10 years. I deal with SEO often. The thing you have to consider with SEO is that for development you simply need to make sure that your page structure is well thought out and easy to follow, XML sitemaps are key for good SEO and having easy flows and hierarchies allows for search engines like Google to index you a lot easier and faster which yields higher exposure. Best of luck, if you are looking for more SEO advice or help check out our blog, we have some handy posts there.This one for example is for SEO Newbies, if that's your case. http://blog.unthink.me/how-long-does-seo-take