Will adding a baked-in share feature where customers can have the option to share vs. paying for an add-on service send me the same exact referrals?

I'm thinking of adding a share feature where a customer will have the option to select either to share a message on twitter/facebook/google+ or actually pay for an add-on service. However, one issue I see with this is if the customer keeps on sharing to the same friends/family they have on social media they would be sending this to the same group of friends/family over and over again. I see this being good because it's like a form of re-targeting, but I also don't want the same group to keep seeing the share message instead of targeting new users.


In my experience, yes. Dropbox did this with great success.

Answered 9 years ago

Adding a baked-in share feature where customers can share your business with their friends and contacts may help increase your referrals and word-of-mouth marketing, but it may not necessarily result in the exact same referrals as a paid add-on service.

When customers are given the option to share your business for free, they may be more likely to do so since there's no additional cost to them. This could potentially lead to more referrals and a wider reach for your business. However, the quality of the referrals may vary compared to paid add-on services, which can often be targeted to specific audiences.

Additionally, a share feature may increase the overall exposure of your business and potentially attract new customers who may not have known about your business before. This can help increase brand awareness and potentially lead to more business in the long run.

Overall, offering a baked-in share feature can be a good way to encourage customers to spread the word about your business, but it may not necessarily result in the exact same referrals as a paid add-on service.

Answered a year ago

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