We are going on kickstarter soon with a product that is targeting mainly the professional photographers. I know that PR companies can put you on the news... but for my application not sure if they can target the audience I am going after through photography blogs etc. What's the best way of bringing traffic to a targeted audience campaign such this?
I think there are a number of factors at play. What is your funding goal? Would you hire them directly or would they take a percentage of the total amount raised, or both? Are you looking for a PR firm or a growth hacker? While the lines are blended now between PR and social, I personally would lean toward someone who has promotion, growth, social and PR experience to help promote your project.