Business: wedding venues, rentals, wedding planning services. I'm absorbing Verne Harnish's Scaling Up as we speak, and wanted feedback from others who have made this journey. I have another business that's at $3.5M, but that was acquired at that level.
You are in wedding business, so focus on how would you scale knowing:
-Your business has a climate effect (cold less revenue, hot best part of the year-sales)
-There is a limit on the size of wedding on each venue, revenue per guest. How would you increase it?
-How can you own the whole wedding ecosystem? Add decoration, flowers, music, DJ, catering, etc
Scale is a measure of value multiply by the number of customers. You can affect one of the variable and it's the value you provide. Find it and the customers will bring the growth
Answered 9 years ago
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