Questions

Should I invest 100,000 + in new business to make it look good and be professionally acceptable, or should I invest the minimum just to test the market but then I may get hit by bad reviews for my service. The Service I intend to offer is laser hair removal

In his book 'The Lean Start-up', Eric Reis talks about the concept of 'minimum viable product'. Launching with the minimum viable product, can be a good way to test the market for a product without investing lots of money. However - to your point - you need to be careful, especially in a service business. Even your basic offering still can't turn off customers. My suggestion is you find other ways to figure out if there's market for your service. For lots less than $100,000 you could even engage someone to do the market research for you.


Answered 6 years ago

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