I currently run my own business full time that does well. I then started a consulting business and blog around my past experience running the first biz but it wasn't a priority and didn't take off. My partner and I are developing an app on a new domain and at the same we decided to move my consulting biz and blog to a subdomain of the app's website because both app and consulting target the same audience. The strategy was to be able to market both app and consulting at the same time because it would be a crazy feat to market 3 separate businesses (I am mostly a one person marketing team but I do have outsourcing experience). The consulting is taking off and recently I've been questioning rebranding as my own website. This will cause lost backlinks and social media counters will all go back to zero (I have several posts with over 500 pins on Pinterest). I don't have consistent social media handles which is mostly what has prompted this question. If I am confusing myself, my customers are surely confused too. Should I pursue consistent, separate branding for the consulting business at the cost of months worth of marketing and also make it harder for me to focus marketing all 3 ventures because I'd be spread too thin. (Also, app and consulting go hand in hand because the big picture would be to offer paid upgrades to the app for ecourses/ebooks that come from the consulting side).
Branding is commitment to go that extra mile to cut the chaos, Marketing is a vehicle that takes you there. It's not sales but enabler to sales. You earn good reputation by doing something better that can't be done by everyone. Branding is just like that reputation. It's much more than just running some campaign or using hash-tag. It's strategic objective and clarity of thought that one brings to table. As an entrepreneur your product/business could be either distinct brand or a distant one.
On that note, why don't you provide further insight on marketing initiative (s) that you till date and how does that integrates with your brand strategy? I am assuming you have two such documents with you.
Secondly, what aspects does your consulting service focus on and how is/are those related to the app you're building?
Have you given a second thought to the tactics you should adopt to market a product (App) and Services (Consulting) at the same time through same online mediums and channels?
Whether you should pursue a separate branding/marketing exercise for your businesses could be answered only after receiving above bare minimum details. Otherwise, it would be like making some generic statement in the dark.
Feel free to DM me any further query that you might have. We can always hop on a quick call as well.