I've tried doing press releases in the past but my press releases never really get picked up by any media outlets. For people who have experience with press releases; what type fo strategy/method do you use to get your press releases more exposure?
I own a digital agency called Noticed, we haven't recommended press releases to our clients for more than 4 years.
Press releases are for dinosaurs, its probably the worst way to market your business.
A quicker growth strategy would be PPC, Social Media Marketing, Email Marketing etc.
Why are you concentrating on press releases?