I'm in a unique position to be first to market for a new women's business, launched in November. Press efforts are paying off with some great recent write ups and more to come. Social media has been slower, but growing as I've started collaborating with bloggers. The most immediate and significant sales come from the press, but these live only as long as you're on the front page of a major website. How do I use this traction towards my inbound marketing? I'd like to develop a strategy but my first dilemma is that women are not necessarily looking for my product. They are converting, asking questions, and then telling friends once they purchase it. I'm considering affiliate marketing but I'm unsure if this is the right approach.
Quickest way to keep your content is to use the same inbound strategy you have had success with but "pay to play" use a small budget and you can start with $5 on most ad networks Facebook might actually be a good spot as you can target the fans of your industry magazines and your great promotional article will appear as a sponsored article
You can also buy access to press release syndications which gets your message out there for your business launch.
You can also start contacting the local news networks for local TV spots if you really want to pursue this direction as well as one of the many radio and TV slots that require great content and interviews each and every day.
The education lead in sounds like a good starting point for your as it will outline and highlight the awareness of who you are and what you do and how you can help.
This content is really very simple and const effective to "promote" in front of your audience.
Call me if you need a more detailed and structured plan of action to move forward with your project