So I have a business/product that is aligned with past home sales. I want to incentivize brokers for referrals. What would be the best email approach to get the sales manager on the phone?
There is no single best way - that said I prefer to keep in mind that businesses owners get inundated with offers.
100's of emails every day and week - so what are you going to do different..?
Instead of cold emailing - just like everyone else - why not set up a webinar and speak to people en mass.
This will leverage your time and your potential reach from 1-to-1 to 1-to-many.
Instead of humping for business - like everyone else - what will you do different to get their attention..?
could you walk in to local brokers?
Perhaps send something through the post
Build a relationship first..?
At this point - why would anyone open their client books to you?
You may well be surprised that money is not the only motivation - Doing business with people I like is a big motivation for me.
action steps - change the way you do business
get people on a webinar
promote your message to a mass audience
let them apply to work with you
Most of all - build relationships
Hope that helps
ps - call me if you need help with setting a webinar strategy like this up