Not interested in pay per release or pay a fortune per year or pay upfront only. Ideas?
This is a pretty broad question -- what are you looking for specifically on the PR front?
You get what you pay for. There are a million and three press release apps that are just spam-generators. They don't actually do what you would like.
Instead, try something like HARO or contacting journalists in your industry to establish a relationship.
Happy to help or field more questions, just schedule a call.