If the goal is to sell something, then the best validation of whether it can be sold is to test selling it. Let people show they are actually willing to pay for the idea of what you are offering. One of the things we tend to do as people, is to say something is just what we wanted, or that we would buy it, but when it comes available for sale, we don't commit.

Read Dan Norris: The 7 Day Startup, for some examples on how other notions of validation fail, and some ideas on how to structure an early setup of sales, such as pre-orders.

Answered 5 years ago

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