Digital strategy covers the gamut of customer intent, activities and phases. What's in your toolbox to get the bigger picture? If you're a tool vendor, please add a disclaimer line.

My specialty is developing Digital Creative Strategies for Marketing Campaigns.

A great starting point is Google's Think Insights Toolbox:

Using the data from those tools you can glean insight out of a brand which you can then use to come up with ideas that can be refined into concepts. A concept is when an idea takes on the shape of an execution, like a website or app.

Let me know if that was helpful.

Answered 7 years ago

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