For a successful crowdfunding campaign we need two or three things to work - you must express the campaign as a mission and cause, this mission must be one that your team believes in, and hopefully some or all of the team has some experience (personal or professional) that not only prepares them for success but emotionally makes them hungry for that success.

So the types of questions you could ask include "why does this research matter?" "How would you feel if the project succeeds?" and "how would you feel if the project fails?".

I'd be happy to list your questions in a chat and more importantly to discuss how to make their answers matter to your donors - how they can tell a story!

Warmly,
Arjun