Hello, I am part of startup that creates web design products(plugins, kits, themes, etc). I am not here to advertise the startup, but to ask for advice from people that may know more about the subject. We have currently have around 50.000 users that have registered, out of which around 600 are paying. Our strategy up-to-date has been focused on growth. We have released a series of free products in order to attract more traffic and users. We then chose the best performing freebies and created paid versions for them. This has worked pretty well for us so far, but we need to find a way to increase out conversion rate in order to become profitable. If you have any advice, idea or have seen some interesting campaign in the field of web development tools, please let me know. If you need more details, ask me and I'll share them. Thank you!
Some thoughts...
- Free users are more like followers than paid users. Need to learn what paid users want. It is a very important distinction.
- When you say you chose best performing freebies, is that defined from use, your perspective, customer discovery???
- What pain are you solving with the free?
- What pain you solving with the premium version?
- Have you created a vitamin or a pain killer?
Let me know if you want to learn how to do great customer discovery and scale.
Answered 9 years ago
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